The LENR-Cities’ headquarters are in Neuchâtel, Switzerland.
Switzerland is unique worldwide for many reasons to develop the core of LENRG.
LENR-Cities SA is a pure player in ecosystem development, an innovative business. LENR-Cities was founded to apply the ‘Sharing Economy’ to market development and innovation. This expertise is applied to LENRG, the ecosystem and its platform. LENR-Cities benefits from ‘The Business Factory’ outcomes, now in its fifteenth year.
LENR-Cities is the architect and managing company of the LENRG ecosystem. LENR-Cities is a participant in the ecosystem and has a special role: making the ecosystem and operating its enabling organization. LENR-Cities is leading LENRG strategy.
LENR-Cities’ team members are innovators: people with significant background and experience in science, industry, market development, communication, law, digital technologies, finance, all working as a team to integrate innovations as part of a disruptive market organization and platform.
By design, an ecosystem enables monetizing outcomes which result from the orchestration of the mutual self-interests of partners. In addition, it integrates any single partner’s offer as part of a market offering, therefore expanding its value. Value creation in LENRG ecosystem tends to be networked and mutual, and the orchestrator, LENR-Cities, gets a share of the ecosystem’s added value.
From the LENR-Cities’ business point of view, LENRG is a ‘product’ suited to address the needs and expectations of partners.
LENR-Cities is developing tools to implement the ecosystem, including ecosystem models, portfolios, ecosystem contracts, ecosystem routes to market, Open IP, ecosystem R&D bartering, ecosystem industry crowd funding and programs for industrialists. This is the expertise of the team at LENR-Cities.
All tools and products are in alpha version except ecosystem models and Open IP in beta (continuous innovation). Implementation itself is done by LENRG including LENR-Cities.
In the future, tools will include advanced manufacturing products developed by the LENR cluster in Neuchâtel.
Ecosystem development expertise will be shared with strategic ecosystem partners in order to develop their business and/or to market LENRG offerings in their countries and sectors.
LENR (Low Energy Nanoscale Reactions) refers to a new field of science and engineering. It is a potential source of energy but also goes beyond energy, to include such technologies as nuclear waste mitigation, transmutation, superconductivity, hydrogen production, direct production of electricity and others. LENR is deeply linked to materials science, and at the forefront of nanoscience and nanotechnology research.
In sharing economy, individuals and organizations have orchestrated, mutual self-interests but only the whole ecosystem brings value to all. One organization orchestrates the coordination of interactions among participants to make the market and create value for all. In sharing economy, value creation in ecosystems tends to be networked and mutual. The orchestrator gets a share of the value.
Actors have some parts with some value which require defining them as part of a new whole in order to be monetized. Sharing economy requires enabling direct interactions between two or more networks of individuals and organizations with cross-side and same-side network effects, with a third party enabling the activities of sharing economy. If the underlying models are complex, usage is simple. The resulting cross-side and same-side network effects bring about shared value creation for all the parties involved. For instance, many people know and use Blablacar (connecting people who need to travel with drivers who have empty seats) or AirBnb (connecting people who have space to spare with those who are looking for a place to stay). Both are examples of applications in sharing economy. In conclusion, therefore, LENR-Cities is orchestrating mutual self-interests to bring value to all actors and mitigate the risk to each of them. Mitigating risks is the cornerstone of the business at LENR-Cities. LENR-Cities is both the LENRG orchestrator and an actor of the LENRG ecosystem.
At LENR-Cities, we give innovative enterprises, scientific enterprises, industrialists and investors, the opportunity to join our team to develop and grow the LENRG ecosystem.
Our approach is simple. LENR transition will require many innovations to make the market. All these innovations are integrated into a ‘market business plan’. We are proposing that innovators, enterprises or people, who have a project which matches one of these innovations, join LENRG. LENRG will then be well-aligned with their strategy and provide a day-to-day environment for them to develop their business.
LENR-Cities’ market value proposal is to enable a partner to develop its own business with higher value and lower risk compared to any standalone business.
LENRG’s own value and capabilities result from the orchestration of the mutual self-interests of scientists, industrialists and investors. There is a value and risk model for each partner, scientist, industrialist or investor.
Each partner’s project is run independently with its own objectives, but contributes to the achievement of the overall project which itself reinforces everyone's capabilities and interest to support the overall project.
In order to implement LENRG, LENR-Cities develops models to mitigate technological, industrial, market and systemic risks with disruptive technologies. Each partner can secure the development of his own business. Consequently, partners have a mutual self-interest to enact a wide-ranging change: to make the LENR market which brings added value to all actors.
After more than two years of business design and experimentation, LENR-Cities SA was incorporated in August 2014 in Neuchâtel, Switzerland. The conditions for creating the company were met: being part of the LENR Community, signing a letter of intent of a major industrial group about joining the ecosystem (Airbus group), creating an interest among major academics and scientists, opening discussions with large industrialists, having well-known key scientists join the team, and finding the initial funding.
Team kickoff was in Neuchatel in October 2014. Yogi Srivastava was appointed Chief Scientist at LENR-Cities.
We organized a major event in January 2015 in Oxford, UK, to present our Innovation ecosystem and introduce our business model. Kresenn Ltd is the ecosystem leader in the UK. This Oxford event opens the path to developing our ecosystem in the UK where many actors show a strong interest in LENR.
Six key scientists have joined scientific core team at LENR-Cities. There are on-going discussions with four other key scientists.
Our next event is in Milan on April 10, 2015 where we will present our business ecosystem and discuss our business model with industrialists. LD-Brane is the ecosystem leader in Italy. Our objective is to open the path to developing our ecosystem in Italy where academics, scientists and some industrialists have been working on LENR for years.
Note: The Oxford presentations are available online at http://lenr-cities.com/ as well as the Trailer video of the Oxford Event. There will be a program about the event on the Italian RAI channel.
The ecosystem is based on a tri-face business model and sharing economy, already well-known in digital economy: one face for scientists, one for industrialists and one for investors, combined to implement a new offering.
The offering is available via a bi-face business platform between the partners and customers of the LENRG ecosystem.
Our society needs new technologies that can supply abundant, cheap, clean energy. Only then can we restore and sustainably use the basic resources of our home, our “Planet A”.
LENR is the best candidate. Research into LENR (Low Energy Nanoscale Reactions) has been ongoing since 1989 and it is now a validated phenomenon at Technology Readiness Level 4. Our work with the LENR community has shown that in addition to energy, this field of science and technology holds potential for activities such as nuclear waste mitigation, transmutation, superconductivity, hydrogen production, direct production of electricity and others. We are using the umbrella term LENR as a reference to this field. LENR is deeply linked to materials science and is a major area of investment at the forefront of nanoscience and nanotechnology research.
New developments in the LENR field indicate that the year 2015 might come to be known as "Year 1" of a new industrial era. In a few years’ time, early adopters, enterprises and individuals will be able to be autonomous and energy independent. Societies everywhere will develop new economies that combine growth and sustainability.
LENR will be the catalyst of a massive reshaping of worldwide industry toward clean, sustainable, pervasive, customer-centric activities, and will provide a chance to change and improve lives worldwide.
The global challenge is nothing less than to develop a new economy. The objective is not only to develop an industry for LENR technologies but to enable any industry to innovate by integrating LENR into their own technology and products. We need radical market innovation to manage a massive grassroots transition to the LENR industry, because LENR has potential to trigger innovation and growth in all industries, not just energy production.
Any serious business plan to develop LENR must take into account what the market will be, independent of whoever is in charge of the technology. Taking in account the impact of LENR is mandatory to make LENR transition successful. Any successful transition to LENR must combine technological and marketplace innovation. This is a challenge, but because of the current worldwide status quo, there is no other option than implementing radical new technologies at full scale within the next 20 years.
Although challenging, this kind of radical change is possible. The World Wide Web provides a perfect and unique example of such massive, rapid transition, but it is not a perfect analogy. The rise of digital communications through the World Wide Web encouraged and supported rapid, large-scale change in a way that LENR technology itself does not. LENR will need help. In order to sustain this massive transition, LENR-Cities transposes some powerful business models of the digital economy into the LENR environment and into industry. The purpose of LENR-Cities is to implement such market innovation in an efficient and resilient ecosystem: LENRG.
LENRG is a European-centric ecosystem, aimed at accelerating the development and the industrialization of LENR technology by orchestrating the mutual self-interests of scientists, industrialists, investors and private individuals.
The LENRG ecosystem is open to any person or firm that is willing to support the ecosystem’s objectives as a way to develop their own particular activity, technology or project. LENRG will give small and medium enterprises, business communities, and startups access to the technology, the ability to integrate their own offerings into this new industry, and the capacity to adapt their business in a fast-evolving technological and economic environment.
LENRG will be open, fully networked, resilient, replicable and adoptable on any scale. It will deliver superior competitive advantages to trigger a massive adoption of LENR technology.
LENR-Cities promotes “Open Business” and is looking for sponsors willing to participate in this major challenge: Developing an independent, neutral, transparent and trustworthy organization to run the project.